CHARITY

A series of studies found that neurons in the portion of the brain associated with a sense of satisfaction start firing when a person chooses to donate money. These results are a fascinating reminder of the intrinsic motivation that many people share to make the world a better place
“Money is not the only commodity that is fun to give. We can give time, we can give our expertise, we can give our love, or simply give a smile. What does that cost? The point is, none of us can ever run out of something worthwhile to give.

-Steve Goodier

“Perhaps the greatest charity comes when we are kind to each other, when we don’t judge or categorize someone else, when we simply give each other the benefit of the doubt or remain quiet. Charity is accepting someone’s differences, weaknesses, and shortcomings; having patience with someone who has let us down; or resisting the impulse to become offended when someone doesn’t handle something the way we might have hoped.
Charity is refusing to take advantage of another’s weakness and being willing to forgive someone who has hurt us. Charity is expecting the best of each other”

How to Create a Successful Charity Trading Program

  • The Power of Charity Trading to Drive Impact
  • Leverage your resources to support a worthy cause
  • Engage your community in a meaningful way
  • Boost your brand's reputation and customer loyalty

Choosing the Right Charity
Partner

  • Research potential charity partners
  • Evaluate their mission, values, and impact
  • Ensure alignment with your business and brand

Assessing Charity Fit

  • Consider the charity's cause and how it resonates with your customers
  • Evaluate the charity's reputation and transparency
  • Determine if the partnership is a strategic fit

Establishing the Partnership

  • Negotiate mutually beneficial terms
  • Outline roles, responsibilities, and revenue sharing
  • Formalize the agreement with a contract

Building Your Charity Trading Program

Defining Your Offering

  • Determine which products or services to include
  • Price items competitively while supporting the charity
  • Promote the charitable aspect to drive sales

Promoting the Program

  • Leverage your marketing channels to raise awareness
  • Engage your customers and encourage participation
  • Partner with the charity to cross-promote the initiative

Tracking and Optimizing Performance

  • Regularly monitor sales, donations, and customer feedback
  • Identify opportunities to improve the program's impact
  • Communicate successes with your customers and charity partner

Sustaining a Successful Charity Trading Program

  • Maintaining Transparency and Trust
  • Provide clear reporting on donations and impact
  • Ensure the charity partnership remains authentic and meaningful

Evolving the Program Over Time

  • Seek feedback from customers and the charity partner
  • Explore new ways to enhance the program's value and reach
  • Consider expanding the program or rotating charity partners

The Rewards of Charity Trading

  • Positively impact your community and a worthy cause
  • Strengthen your brand's reputation and customer relationships
  • Unlock new opportunities for growth and success